Avatar of Alexey Reshko
About The Author: Alexey Reshko
Brand Strategist, Digital Marketer, and Business Development Specialist. Strong professional with a Bachelor's degree in Business Administration (BBA) focused on Management from Latvia University of Life Sciences and Technologies.
More posts by Alexey Reshko

InsurTech has become the latest trend in the insurance industry, with many insurers turning to this technology-driven approach to improve their customer experiences and enhance operational efficiency. 


According to a report by Grand View Research, the global InsurTech market size was valued at USD 6.7 billion in 2019 and is expected to grow at a CAGR of 23 percent from 2020 to 2027. As more companies adopt InsurTech solutions such as FinTech insurance, AI-powered chatbots, cloud computing platforms, and mobile applications for streamlining processes, it is essential for businesses across industries to understand how this new technology can help them achieve their goals. 

In this blog post, we will explore what InsurTech is, its size market share, and investments made in it so far, along with how IT can be used by businesses for creating an efficient system that ensures better customer experiences.

InsurTech Guide - 2024 - 9

InsurTech Explained

InsurTech is a term used to describe the use of technology to improve processes, products, and services within the insurance industry. This includes the development of digital platforms that enable customers to buy and manage policies online, as well as AI-powered chatbots and mobile applications for easy customer interactions with insurers. In addition, cloud computing allows insurers to automate their processes, resulting in faster and more efficient operations. 

InsurTech is also being used to develop innovative products such as usage-based car insurance, telematics-driven life insurance, digital health plans, and intelligent home insurance policies that use sensors for real-time monitoring of the property’s condition. 

What is the size of InsurTech?

The InsurTech market has seen tremendous growth over the past few years, with global investments reaching $4.1 billion in 2020 – a 39 % increase from 2019. According to a report by Deloitte, 80 percent of insurers have adopted InsurTech solutions and many more are planning to do so soon, as the industry shifts towards a more digital-focused approach. 

InsurTech is becoming increasingly popular in the insurance industry, as it offers insurers a range of advantages. These include reduced operational costs, improved customer experiences, faster processing times, and innovative products tailored to specific needs. 

As InsurTech continues to grow, its market size is expected to reach $7 billion by 2025 — with investments in the segment surpassing $10 billion in 2020 alone. This trend shows that InsurTech is transforming the insurance industry and creating new opportunities for businesses to succeed in this highly competitive market. It’s clear that InsurTech is revolutionizing the insurance industry and providing businesses with the tools they need to stay ahead of the competition. With its numerous advantages, it’s no wonder that this technology is becoming increasingly popular in the industry.

InsurTech Guide - 2024 - 11

Benefits of InsurTech for Businesses 

InsurTech can provide a number of benefits to businesses, including improved customer experience, cost savings, and increased operational efficiency. For instance, insurers can use AI-powered chatbots to handle customer inquiries quickly and efficiently. This reduces the need for manual intervention and improves customer satisfaction. Additionally, cloud computing platforms allow companies to store data more securely while also reducing costs associated with hardware such as servers. 

Moreover, InsurTech enables insurers to offer innovative products such as usage-based car insurance or telematics-driven life insurance that are tailored to meet customers’ needs better. This leads to increased engagement and loyalty among customers. 

InsurTech companies are startups that use technology to modernize the insurance industry. These companies typically focus on specific areas of the insurance business, such as claims management or customer experience. InsurTech companies usually have innovative products and services that can help insurers create more efficient operations, improve customer experiences, reduce costs, and develop customized products for their customers. InsurTech companies have been gaining traction in the insurance industry, with many of them securing significant investments from venture capitalists and other investors. This trend is expected to continue as more companies look to use InsurTech solutions for their business needs. 

What is InsurTech insurance?

InsurTech insurance is a type of digital insurance that uses technology to automate the process of buying and managing policies. This includes AI-powered chatbots for customer service, cloud computing platforms for policy management, and mobile applications for easy access and payment. 

InsurTech insurance also allows customers to buy policies online, as well as customize their coverage according to their needs. This type of insurance has become increasingly popular in recent years, as it offers customers more flexibility and convenience when buying and managing policies. 

InsurTech is becoming increasingly important for businesses across industries, as it offers a range of benefits over traditional insurance solutions. For example, InsurTech solutions allow insurers to automate their processes, resulting in faster and more efficient operations. This helps insurers to reduce operational costs and increase customer satisfaction by providing better services at lower costs. 

InsurTech Guide - 2024 - 13

How can it be helpful?

InsurTech can help you in many ways, from improving customer service to streamlining operations. By using InsurTech solutions, you can automate processes such as claims management and policy writing, resulting in faster processing times and improved customer experiences. 

Moreover, InsurTech solutions can help you reduce costs by leveraging AI technology for more efficient workflow management. 

InsurTech also offers innovative products that are tailored to the needs of your customers. This allows you to provide customized policies that provide better coverage at lower premiums. Furthermore, InsurTech enables customers to manage their policies remotely via mobile applications or other digital channels – making it easier for them to make payments and stay up-to-date with their coverage options. 


The future of InsurTech is looking bright as more and more companies are investing in this sector. Although there are still some challenges that need to be addressed, such as security and regulation, InsurTech will continue to evolve over time and provide businesses with innovative solutions for improving their operations and customer experiences. The outlook for InsurTech is positive, as insurers become increasingly aware of the benefits it offers and continue to invest in this sector.  If you have any doubts on your existing or new project, book a free consultation with our expert.