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About The Author: Hanna Shnaider
PhD in Philology | Passionate About Modern Technologies | Bringing Digitalization Towards the Business
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In the age of digital marketing, it’s not enough to just have a website. You need to be able to track your customer experience from start to finish. That way you know what they want and how they feel about your company. This is where business intelligence comes in handy.” 

BI can help marketers create a unique customer experience by providing them with data that shows who their customers are, what motivates them, and which channels they use most often. It also helps marketers understand why customers abandon carts or leave negative feedback on social media sites such as Facebook, Twitter, and Yelp.”  BI enables companies to see patterns of behavior that might otherwise go unnoticed so that improvements can be made accordingly. “It also provides insights into when people are most likely to buy your product or service”. 

With the help of Business Intelligence (BI), you can monitor what’s happening with customers across channels so that you can make improvements over time. In this post, I’ll cover each and everything about Business intelligence systems and the ways in which BI helps create a unique customer experience.

Let’s Get started

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What is Business Intelligence (BI)?

Business intelligence (BI) is the science of analyzing data to better understand an organization. BI gathers and analyzes large volumes of data, turns it into information, tells a story, and provides insights to help you make better decisions. It offers broad coverage in many areas central to running a successful business, such as finance and accounting analytics, customer acquisition and retention, supply chain management, marketing analysis, and more.

BI helps companies become more competitive by enabling them to capitalize on their strengths and draw out opportunities from previously unseen opportunities. By knowing the capabilities of your competition, insight into market trends or developing new business strategies based on customer satisfaction levels, for instance, you can take calculated risks that could pay off big time.

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How business intelligence can help you to better understand your customers?

There are many ways business intelligence can help you to better understand your customers. For example, it can help you predict the future buying behavior of a customer. It can also increase overall customer satisfaction by improving interactions with your customers and understanding their needs.  But business intelligence is not magic and will not solve all of your problems.

Business intelligence should be used to understand your customers, rather than replace them. BI can provide you with relevant information about your customer base that may give you insights into how you want to market your products or services in the future.

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How is big data creating better customer experiences?

Big data can connect with the customer by harnessing the power of analytics. Big Data has been able to use information such as the weather and traffic patterns to provide a seamless customer experience. 

Big Data also helps ensure that customers are more satisfied with products and services than when they were not managed by big data.  It has been able to provide a good customer experience. Big data is able to provide a better customer experience simply by collecting and analyzing huge amounts of data. 

For example, big data allows companies to identify with customers who may not be satisfied with their services, products, or company’s message but haven’t been vocal about it on social media yet.

Why is BI useful?

BI is useful because it can provide the key information from an organization and show how they are doing.  It can also help to save time and money by providing insights that otherwise would have taken longer or may not happen at all. It plays a key role in developing strategies for an organization by providing the right information at the right time.

Examples of Business Intelligence Tools and Platforms

Among the BI tools and platforms, there are a few that companies can use to improve their marketing strategies. For instance, Google Analytics is among the most popular tools to access for marketing information. The tool offers detailed statistics and data about the various channels and campaigns run by the company. Taking advantage of this tool could prove to be beneficial for any company looking to grow its business.

Advantages of Using BI:

  • Business Intelligence software is highly beneficial to businesses by allowing them to track customer trends. 
  • BI tools allow businesses to use data for useful things like accurately predicting sales, market size, and demand.  
  • Also, analytics can help in monitoring the competition.  
  • Businesses can use data to see what the competition is doing and how they compare.
  • Business Intelligence will also be useful in detecting fraud within an organization.
  • Using BI tools, businesses can check for anomalies in their data and find out if there are any fraudulent activities going on within the business.

The future role of business intelligence

The future of marketing or business intelligence resides in the application of a more comprehensive set of data sources to answering queries.

Business intelligence is derived from mathematics, statistics, and different data sets and analytics. It is an emerging practice that studies how organizations achieve organizational goals through managing shifting solid-state conditions and flowing fluids in which change can happen at any time. Marketing intelligence supports successful strategies by following short-term fluctuations and true long-term patterns.

The future of business intelligence is staying ahead of the competition and remain relevant by being aware of changes in consumer behavior. Staying on top of new trends allows businesses to react quickly. Perhaps the most important aspect to consider about leveraging data is the fact that there are many sources of data, some more trustworthy than others.

Let us consider the future of business intelligence. In short: AI will take over! Companies who have made good use of artificial intelligence to collect and aggregate large sets of consumer data along with insights from experts can make projections about what’s going to happen next in their industry. They can use this data as a two-way mirror, literally watching the market in ‘real time’ to see what consumers are thinking nowadays.

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Summary: Does everyone use BI?

I think business intelligence is most valuable to a business. BI can provide information and insights that the company may not have been aware of before. Information like what most satisfied customers said or what strategy they resorted to when they encountered an obstacle. 

BI can also provide a clearer financial picture of the company and tell you where your strengths lie in profit-making areas and where you’re expending too much money. 

BI is also valuable for marketing; it allows you to know how well your campaign did, how many people interacted with it, which channels delivered the best response, and how long those responses lasted. With all this data, businesses are able to make more informed decisions about their operations.