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About The Author: Hanna Shnaider
PhD in Philology | Passionate About Modern Technologies | Bringing Digitalization Towards the Business
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Digital Transformation is enforcing any sector and any business and nowadays it’s obvious. We shared our opinion in Forbes: Digital Transformation and who will lead this process in companies?

Many people have a strong opinion that Digital Transformation is simply the implementation of new technologies in an existing organization. In fact, Digital Transformation is not only an investment in new technologies, like Artificial Intelligence, Blockchain, Internet of things etc., but  it’s a deep transformation of products and services, organization structures, development strategies, customer service and corporate culture in general. Alternatively stated, this is a revolutionary transformation of the organization model of your business and its business processes.

Some company’s CEOs are wondering why they need to bring changes with Digital Transformation, even if the business hasn’t been affected by the pandemic situation. If you want to read more about the topic, who will lead the process of Digital Transformation in today’s companies, read the article that FortySeven Software Professionals published in Forbes.

Here you can find some thoughts regarding this topic, the rest content is published in Forbes Magazine.

Digital Transformation?

As a matter of fact every single day the demand in digital technologies for business is growing. The average client during the pandemic changed his consumer habits very quickly. Now he relies on contactless delivery when buying online, on instant service when using government services, on a user-friendly interface of mobile applications that reduces his time for a particular service. It seems that clients nowadays are expecting from the companies and services that their desires will be automatically implemented. AI, BI, Big Data, Business Process Automation, etc. could help to solve these issues and bring a modern solution. Enterprises, small and middle businesses that cannot adapt to the requirements of the digital consumer are likely to go bankrupt and cease to exist. Probably they will be destroyed by new high-tech companies, and one of the reasons is that consumers will have access to more advanced services.

For better or worse all important changes begin with the most important person in the company, its leader. However, it often happens that the Innovation Manager is becoming responsible for that. Let’s talk about the skills of this revolutioner. He should implement both hard and soft skills. Hard skills include those competencies that can be easily tested, including the desire to work with new technologies. Hard Skills without Soft skills don’t work as they would like. Employee effectiveness is evaluated by soft skills as well. Soft skills will include: effective interaction with the team; partners and customers requires communication skills; a high level of emotional intelligence; design thinking; adaptability to the needs of the company and client; the ability to find a business balance.

Digital Transformation always is being successful?

You can ask, if Digital Transformation always is being successful? Digital Transformation can be failed if there is no right team for that. Let’s say that the lack of competent specialists with a current expertise can bring an ineffectual outcome. There are also some other reasons, like the lack of investment, maturity of business processes and a low level of automation, but these are not so supremely important. In case when you contact the right specialists with a deep expertise all these aspects will be avoided.